Promotional items provide a business with the opportunity to control the marketing message and how the clients perceive the business. They are a unique and targeted message that shows you value your customers.
The idea is to find a product that not only promotes your business, but a product that your customers will actually use. For example, Pens are a great source for your brand promotion. Not only will your client see the item when they use it, they’ll be reminded of you and your business, and then there’s the potential that others will also see it and be influenced.
Items such as Calendars, Umbrellas, Bags, T-Shirts, Caps, Mouse Pads, Water Bottles and Balloons can have a huge impact because they are a commonly used item. The item seen can be quickly transformed into a conversation starter.
Be picky about what you choose to represent your business and find an item that fits what your business does. For instance, an auto repair shop will have better success with a branded key-chain.
Research from the Promotional Products Association International in the USA shows that 62% of people remember the name and details of a company that gave them a promotional product.
Promotional products can drive consumers to your business in a cost-effective way. These giveaways bring instant brand recognition. You can expand the reach of your products or services amongst a larger audience. These items are also excellent for building a solid customer base and driving customer loyalty.